The Fee Blind Spot: Why Builders Overlook Financing Fees and Why They Shouldn’t

Many builders leave financing up to the homeowner, assuming it’s something customers will research on their own. But that approach costs builders more opportunities than they realize, says Jessie Wood, senior business development manager at Lyon Financial. “Because builders don’t pay financing fees, it’s easy to assume they don’t affect the business,” Wood explains. “In […] The post The Fee Blind Spot: Why Builders Overlook Financing Fees and Why They Shouldn’t appeared first on Pool and Spa News.